Episode 04

Natasha Case and Freya Estreller founded Coolhaus ice cream in 2009 from a barely drivable postal van at the Coachella Music Festival, where the brand went viral. Coolhaus then scaled to a national fleet of trucks in LA and NYC, a flagship store in Culver City, and a national grocery business of ice cream products in stores ranging from Whole Foods to Sprouts to Kroger. Natasha led Coolhaus as CEO until its acquisition in 2021 by The Urgent Company, a family of brands focused on creating a more sustainable food system. Natasha is now The Urgent Company’s new President of Brand Experience.

Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, LinkedIn 10 under 35 for Food & Leisure, 10 Most Successful Women in Business by Leaders Globe, and UCLA’s LGBTQ+ 2019 Alum of the Year. She has been featured in media outlets including Entrepreneur, LA Times, and Bon Appetit, and has judged Food Network’s Chopped, King of Cones, and Top Chef Jr.